Rockcote Sales Guide

The Golden Rules

Talk less – listen more

1

Never mislead clients or colleagues

2 3 4 5 6 7 8

Sell yourself

Sell on value and benefits, not price Sell the benefit, not the feature

Know your client Know your product Know your competitor

9 Never treat your client as a single sale customer 10 Never give up 11 Do not drive past a site 12 Ask for the order

13 Do not ask “yes/no” questions 14 Take ownership of your area 15 Under promise and over deliver 16 Plan