Rockcote Sales Guide
GROWTH Cold Calls
These could be proactive or reactive, face-to-face or over the phone. Sourced from lead generation tools or unplanned drive-bys.
During your allocated planning time, cold calling on the phone to book site visits and identify opportunities. Unplanned calls to people, sites or offices that you come across during the course of your day. Do not drive past any site without stopping by or at least gathering details for future planning. This will take discipline and motivation but they can be the best calls we make. When visiting the site talk to more than the first person you see. Walk from one end of the site to the other and talk to all trades. Ask questions and listen.
Workers on site can be the best way to get names and contacts of the key personnel within businesses. Most importantly use the information we are given and enter details into the CRM to book your follow up.
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